TRUTH IN ADVERTISING
by Val Burnett
by Val Burnett
During the last year we have seen a big change in how
marketers promote their products. We believe that truth
in advertising will get you much farther than hype,
dishonesty or misleading ads/subject lines. If you
use these tactics most, if not all, the people will
shun you and refuse to sign up under you for any program
or service you promote. This is FACT.
When you promote on the internet, you are not only
promoting your product, service or affiliate programs,
you are also promoting YOURSELF. Everything you write
or do reflects on you and how other marketers view you.
How you represent yourself determines whether you will
be respected and taken seriously or not.
There are so many marketing newbies these days observing
how other marketers promote their products. BUT they may
not be picking up good advertising skills by doing this.
Over the last while there have been a larger number of
marketers using what we call "Dirty" tricks in their
subject lines in order to get you to open their email.
This actually doesn't do the marketer any good, because
as soon as their email is opened, the person that has
been 'duped' by the subject line feels cheated and
deletes the email, but not before making note of the
persons name and/or referral URL so they can make sure
to NEVER sign up for their programs again.
This is an inappropriate way to promote any opportunity.
These are just a few examples of inappropriate subject lines:
"Activate your account, please"
"YOUR ACCOUNT HAS BEEN TERMINATED"
"Remove!!"
"Your Account Has Been De-Activated"
"From Admin"
"Congratulations you won free software"
"Admin - Your Confirmation Required"
"Notification of Payment Received!!"
"Payment Notification"
"URGENT - You Must Confirm Your Free Position Now !"
"Your commission check"
"Confirmation Required"
"You've made another commission!"
Some of these marketers actually tell you these are
GOOD and EFFECTIVE marketing tips. Yes, these subject
lines may get the reader to open it because they
believe it is from a program they might have just
signed up for or they think it is indeed a commission
notification. But when they find out what the email
is really about, 9 times out of 10 they will delete it.
Now, is that a good marketing tip?? Do you really think
that a reader will actually go to your site and sign up
under you when you tricked them into opening up the
email in the first place?
You do not need to use these types of tactics to get
traffic to your site, there are other HONEST ways to
achieve that. If you are going to promote your opportunity,
do it with taste.
I try to provide our own members with a Safe, Honest and
Responsive way for anyone to promote their ads. This is
our "Mission". Many other safelist owners are now
demonstrating this same "Mission". We do this, because
we CARE about all of our members and want to make sure
their stay with us is an enjoyable one !
Always remember these words, they work in the marketing
arena as well as everyday life..... HONESTY IS THE BEST POLICY.
If you adhere to honest marketing ethics, then you will
gain respect, admiration and SIGNUPS!!
They will KNOW they can depend on YOU!
------------------------------------------------------------------------
Val Burnett is Owner of many responsive marketing programs
that include http://www.ipostad.com & http://www.yuhknow.com
Plus 13 others
all found at www.mbpadvertising.com !
Plus publisher Of BizMajic News - 41,000+ Subscribers
Subscribe today! http://www.bizmajic.com
"Our business IS our Customers"
------------------------------------------------------------------------
marketers promote their products. We believe that truth
in advertising will get you much farther than hype,
dishonesty or misleading ads/subject lines. If you
use these tactics most, if not all, the people will
shun you and refuse to sign up under you for any program
or service you promote. This is FACT.
When you promote on the internet, you are not only
promoting your product, service or affiliate programs,
you are also promoting YOURSELF. Everything you write
or do reflects on you and how other marketers view you.
How you represent yourself determines whether you will
be respected and taken seriously or not.
There are so many marketing newbies these days observing
how other marketers promote their products. BUT they may
not be picking up good advertising skills by doing this.
Over the last while there have been a larger number of
marketers using what we call "Dirty" tricks in their
subject lines in order to get you to open their email.
This actually doesn't do the marketer any good, because
as soon as their email is opened, the person that has
been 'duped' by the subject line feels cheated and
deletes the email, but not before making note of the
persons name and/or referral URL so they can make sure
to NEVER sign up for their programs again.
This is an inappropriate way to promote any opportunity.
These are just a few examples of inappropriate subject lines:
"Activate your account, please"
"YOUR ACCOUNT HAS BEEN TERMINATED"
"Remove!!"
"Your Account Has Been De-Activated"
"From Admin"
"Congratulations you won free software"
"Admin - Your Confirmation Required"
"Notification of Payment Received!!"
"Payment Notification"
"URGENT - You Must Confirm Your Free Position Now !"
"Your commission check"
"Confirmation Required"
"You've made another commission!"
Some of these marketers actually tell you these are
GOOD and EFFECTIVE marketing tips. Yes, these subject
lines may get the reader to open it because they
believe it is from a program they might have just
signed up for or they think it is indeed a commission
notification. But when they find out what the email
is really about, 9 times out of 10 they will delete it.
Now, is that a good marketing tip?? Do you really think
that a reader will actually go to your site and sign up
under you when you tricked them into opening up the
email in the first place?
You do not need to use these types of tactics to get
traffic to your site, there are other HONEST ways to
achieve that. If you are going to promote your opportunity,
do it with taste.
I try to provide our own members with a Safe, Honest and
Responsive way for anyone to promote their ads. This is
our "Mission". Many other safelist owners are now
demonstrating this same "Mission". We do this, because
we CARE about all of our members and want to make sure
their stay with us is an enjoyable one !
Always remember these words, they work in the marketing
arena as well as everyday life..... HONESTY IS THE BEST POLICY.
If you adhere to honest marketing ethics, then you will
gain respect, admiration and SIGNUPS!!
They will KNOW they can depend on YOU!
------------------------------------------------------------------------
Val Burnett is Owner of many responsive marketing programs
that include http://www.ipostad.com & http://www.yuhknow.com
Plus 13 others
all found at www.mbpadvertising.com !
Plus publisher Of BizMajic News - 41,000+ Subscribers
Subscribe today! http://www.bizmajic.com
"Our business IS our Customers"
------------------------------------------------------------------------